14 Years of Expertise in Hospitality Consulting and Training

Allow Us to Elevate Your Business. With a Decade Plus of Experience, Our Expert Team Has Served Prestigious Businesses in South Africa and Beyond.

Leading Consulting Firm and Training Providers | Mystery Shopper Programme | Game Lodge Staff Training | Front of House Training | Housekeeping Training | Butler Training | Waiter & Waitress Training | Hotel & Resort Training | Restaurant Training | Customer Service Training | Turnaround Strategies

Transform Your Team. Elevate Your Guest Experience.

 

At Sam Hospitality, we don’t train staff — we transform teams.

Since 2011, we’ve been the trusted partner to Africa’s most distinguished safari lodges, five-star hotels, boutique resorts, luxury villas, and fine dining restaurants — helping them deliver exceptional guest experiences that define true hospitality.

From the greater Kruger to the coastal elegance of Zanzibar, our bespoke on-site training and consulting solutions are designed to elevate service standards, inspire staff excellence, and boost guest satisfaction and profitability.

 

Africa’s Leading Hospitality Training & Consulting Partner

For more than a decade, Sam Hospitality has redefined service excellence across Africa and beyond.

 

We have provided signature on-site training to some of the world’s most exclusive hospitality brands, including: Jumeirah Thanda Safari, Thornybush Game Lodges, Etali Safari Lodge (Madikwe Game Reserve), Babanango Game Reserve (KwaZulu-Natal), Shamwari Game Reserve (Eastern Cape), Black Rhino Lodge (Pilanesberg National Park), Foxes Safari Camps (Tanzania), Samann Grand (Maldives), Happy Valley Hotel & Casino (Eswatini), Mpilo Boutique Hotel (Lesotho), and MGB @ 2Ten Hotel (Limpopo) — among many others.

 

Our reach extends throughout South Africa, Namibia, Botswana, Zimbabwe, Zambia, Malawi, Eswatini, Lesotho, Tanzania, Kenya, Uganda, and beyond.

 

Each program is custom-built for your property, blending world-class hospitality standards with authentic African warmth and excellence. We align with your brand, your culture, and your guest promise — ensuring that your team doesn’t just learn... they transform.

 

Our Signature On-Site Training Services

• Housekeeping Training: Precision. Cleanliness. Elegance. From detailed room presentation to turndown mastery, we refine the art of housekeeping to 5-star standards.
• Waiter Training: Fine dining service, wine presentation, upselling with grace — your waiters will become true ambassadors of your brand.
• Front Office Training: Craft the perfect first and last impression. From check-in to farewell, we shape professionals who embody your property’s soul.
• Butler Training: Discreet, intuitive, world-class. Our butler program teaches the luxury of anticipation and personalized service excellence.
• Management & Leadership Training: Empower your leaders to inspire, coach, and drive high performance at every level of your business.
• Pre-Opening & Turnaround Consulting: From setup to relaunch, we help new and existing establishments create systems, culture, and service excellence that last.
• Customer Service Excellence: Transform guest interactions into meaningful experiences that generate loyalty and glowing reviews.

 

Mystery Shopping: See Your Business Through the Guest’s Eyes

Our Mystery Guest & Mystery Dining Programs for restaurants, lodges, and hotels provide invaluable insights into your team’s real performance.

We observe, measure, and report every step of the guest journey — from reservation to farewell — uncovering opportunities for improvement that even the best managers might miss.

With our detailed assessments, we help you build a culture of excellence that’s measurable, actionable, and sustainable.

 

Why Africa’s Finest Choose Sam Hospitality

For over a decade, Sam Hospitality has been the go-to consulting and training partner for elite hospitality brands across Africa.

Our clients include leading game lodges, luxury hotels, resorts, boutique guest houses, and fine dining restaurants that demand nothing less than perfection.

What sets us apart:

• We transform teams — we don’t just train staff.
• Over 80 years of combined experience from seasoned facilitators and assessors.
• Proven results: measurable improvement in service delivery, guest feedback, and revenue.
• Fully customized, on-site programs designed for your specific needs and guest profile.
• A trusted partner serving properties across Southern, Eastern, and Central Africa.

We don’t deliver lessons.
We deliver lasting change.

 

Nationwide On-Site Training in South Africa

In addition to our international footprint, Sam Hospitality offers on-site training and consulting across all major towns and cities in South Africa, including: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth (Gqeberha), East London, Nelspruit (Mbombela), Polokwane, and more.

 

Whether you’re running a luxury lodge in the bush or a five-star city hotel or restaurant, we’ll bring our expertise directly to your doorstep.

 

Your Guests Deserve the Extraordinary

Luxury isn’t just in your décor or location — it’s in the way your team makes every guest feel. Our mission is to help your people deliver the extraordinary, every single day.

Let us help your lodge, hotel, or restaurant become the destination that every guest remembers — and returns to.

📞 Request a Quote Today or Book Your On-Site Training
and take the first step toward transforming your service culture.

 

Our African Footprint

We proudly work with hospitality businesses in:
 

South Africa, Namibia, Botswana, Zimbabwe, Zambia, Malawi, Lesotho, Eswatini, Tanzania, Kenya, Uganda, Ghana, Nigeria, Ethiopia, Türkiye, and beyond.

 

Wherever you are — we’ll come to you.

 

 

Our Clients

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