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10 Social Media Stars Transforming the Hospitality Scene: A Must-Follow List for Hotel and Safari Lodge Enthusiasts

In a world where every scroll through Instagram or TikTok takes us on a new adventure, certain individuals stand out for their unique ability to bring the most exclusive and breathtaking hotel and safari lodge experiences right to our fingertips. These influencers have mastered the art of digital storytelling, showcasing the beauty and thrill of travel. Here's a look at the top 10 social media influencers in the hotel and safari lodge industry, complete with their social media handles and a glimpse into their follower base.

1. Jessica Wright (@bontraveler) 

Jessica, known for her stunning visuals and in-depth travel guides, focuses on luxury accommodations and unique destinations. Her feed is a blend of serene landscapes, chic hotels, and occasional wildlife encounters, making her a must-follow for those enchanted by both luxury and adventure.

Who is Jessica Wright?

Jessica Wright is not just another travel influencer; she's a storyteller, a photographer, and a passionate explorer with a keen eye for design, luxury, and the beauty of diverse cultures. With an impressive following of 150K on Instagram, she has built a platform that goes beyond mere travel snapshots. Jessica offers her audience a blend of breathtaking visuals, insightful travel guides, and personal narratives that capture the essence of each destination.

Journey to Becoming @bontraveler

Jessica's journey to becoming @bontraveler started with her love for travel and her desire to share her experiences with the world. What sets her apart is her background in design, which is evident in the aesthetic quality of her content. Each post is thoughtfully curated, not only to inspire wanderlust but also to provide practical information and tips that her followers can use to enhance their own travel experiences.

What Makes Jessica Wright Stand Out?

Luxury Travel with a Personal Touch: Jessica has a knack for discovering and showcasing hotels and accommodations that offer a unique blend of luxury and local charm. Her content often highlights properties that stand out for their design, location, and the experiences they offer, making her a go-to resource for anyone looking to elevate their travel experiences.

Comprehensive Travel Guides: Beyond the stunning visuals, Jessica provides her followers with detailed travel guides that cover everything from the best places to eat and drink to hidden gems and must-visit attractions. These guides are a testament to her thorough research and personal exploration, offering value to both first-time visitors and seasoned travelers.

A Focus on Design: With her background in design, Jessica has an eye for aesthetics that translates into her content. Her posts are not only visually appealing but also showcase her appreciation for architecture, interior design, and the overall ambiance of a place. This perspective offers a richer, more immersive view of the destinations she visits.

Engagement with Her Community: Jessica doesn't just post content; she engages with her community, answering questions, sharing travel tips, and occasionally hosting Q&A sessions. This approach has helped her build a loyal following that values her recommendations and insights.

Sustainability and Responsible Travel: While luxury is a key theme in her content, Jessica also emphasizes the importance of traveling responsibly. She often highlights eco-friendly practices and accommodations that contribute positively to their communities and the environment.

Final Thoughts

Jessica Wright, through her @bontraveler platform, has become more than just an influencer; she's a trusted source of inspiration and information for luxury and design-focused travelers around the world. Her ability to blend beautiful imagery with useful travel insights makes her account a treasure trove for anyone looking to discover new destinations or find the beauty in their next adventure.

 

Following Jessica on Instagram not only means getting to see the world through her eyes but also learning how to travel more thoughtfully and stylishly. Whether you're dreaming of your next getaway or planning a detailed itinerary, Jessica Wright's @bontraveler is your gateway to a world of breathtaking destinations waiting to be explored.

 

So, are you ready to let Jessica Wright take you on a journey to some of the most beautiful places on earth, all from the comfort of your screen?

 

2. Kate McCulley (@adventurouskate) 

Kate's adventures take her across the globe, from bustling cities to remote safari lodges. Her honest reviews and travel tips are invaluable for travelers seeking authentic experiences. Her content not only inspires but also educates her audience on responsible tourism.

Who is Kate McCulley?

Kate McCulley, the face behind @adventurouskate, embarked on her journey as a solo traveler more than a decade ago with the mission to show women that solo travel can be safe, empowering, and incredibly rewarding. Her blog and social media channels have since become a treasure trove of resources, tips, and inspiration for women looking to embark on their own solo adventures.

Journey to Becoming @adventurouskate

Kate's journey began when she decided to quit her job to travel the world at 26. What was supposed to be a six-month adventure turned into a lifelong passion for travel and storytelling. She has now visited over 83 countries and counting. Kate's honest approach to sharing her experiences, both the highs and the lows, has resonated with a wide audience, making her a leading voice in the solo female travel community.

What Makes Kate McCulley Stand Out?

Solo Female Travel Expertise: Kate is a pioneer in the solo female travel space, providing actionable advice on how to travel safely, smartly, and solo. Her content is rich with personal anecdotes that not only entertain but also educate her audience on the nuances of solo travel.

Detailed Destination Guides: From the streets of New York City to the islands of Southeast Asia, Kate's destination guides are meticulously researched and filled with insider tips. She covers a wide range of topics, including where to stay, eat, and explore, as well as how to navigate cultural norms and safety concerns.

Advocacy for Responsible Tourism: Kate is a strong advocate for traveling responsibly and ethically. She frequently discusses the importance of respecting local cultures, supporting local economies, and minimizing environmental impact, encouraging her followers to travel in a way that is sustainable and conscious.

Engagement and Community Building: Kate's approachability and willingness to engage with her community have helped her build a loyal following. She often shares her followers' stories and questions, creating a supportive and inclusive space for women travelers.

Personal Growth and Empowerment: Beyond travel tips and destination guides, Kate's content often touches on themes of personal growth, empowerment, and the transformative power of travel. She inspires her audience to step out of their comfort zones and embrace the unknown with confidence.

Final Thoughts

Kate McCulley's @adventurouskate platform is more than just a travel blog; it's a source of inspiration and empowerment for women looking to explore the world on their own terms. Through her detailed guides, personal stories, and advocacy for responsible travel, Kate has created a community of adventurous women who support and inspire each other to take on new challenges.

Following @adventurouskate means getting a front-row seat to the adventures and insights of one of the most influential solo female travelers out there. Whether you're planning your first solo trip or looking to explore new destinations, Kate McCulley's adventures and advice are invaluable resources that can help make your travel experiences safer, richer, and more fulfilling.

So, are you ready to join Kate on her journey to discover the beauty, challenges, and empowerment that come with solo female travel?

 

3. Eric Stoen (@travelbabbo) 

Eric specializes in family travel with a twist of luxury. His journeys to exotic lodges and family-friendly hotels around the world offer a fresh perspective on traveling with kids. His vibrant photos and engaging stories are a source of inspiration for family adventurers.

Who is Eric Stoen?

Eric Stoen is a family travel writer and photographer who has gained recognition for his approach to travel as an educational experience for his children. Unlike typical family travel influencers who might focus solely on theme parks or kid-centric destinations, Eric takes his family to a wide variety of locations around the globe, including remote villages, iconic cities, and everything in between. His content spans all seven continents, showcasing the diversity of experiences available to traveling families.

Journey to Becoming @travelbabbo

Eric's journey into family travel blogging began as a personal mission to make the most of the time with his children, showing them the world and its myriad cultures, landscapes, and ways of life. His belief in travel as a form of education for his kids transformed into a full-fledged career, sharing his experiences, tips, and insights with other families looking to embark on their own adventures. His authentic and approachable style quickly garnered a loyal following, making him a trusted voice in family travel.

What Makes Eric Stoen Stand Out?

Educational Approach to Travel: Eric firmly believes in the educational value of travel for children. He often shares how his trips serve as learning experiences, teaching his kids about geography, history, culture, and the environment in a hands-on way that goes beyond textbooks.

Diverse Destinations: From the Arctic to Africa, Eric doesn’t shy away from taking his children to unconventional family travel destinations. His feed features a mix of urban explorations, natural wonders, cultural immersions, and luxury stays, proving that family travel need not be limited to certain types of destinations.

Practical Family Travel Tips: Eric’s content is filled with actionable advice for parents, from how to keep kids engaged on long flights to packing essentials for various climates. His tips are grounded in his own experiences, offering real-world solutions to common travel challenges faced by families.

Engagement with Followers: Eric actively engages with his community, answering questions, sharing advice, and even featuring his followers’ travel stories. This interaction has helped build a supportive network of traveling families who share his vision of exploring the world with children.

High-Quality Photography: Eric’s background in photography shines through in his content, with stunning visuals that capture the essence of his destinations. His photos are not just aesthetically pleasing but also tell the story of his family’s adventures, adding depth and emotion to his travel narratives.

Final Thoughts

Eric Stoen’s @travelbabbo is an inspiring account for anyone interested in family travel. Through his stories and tips, Eric encourages families to embrace the adventure, offering a fresh perspective on how travel with kids can be done with ease, educational value, and enjoyment. His commitment to showing the world to his children in a meaningful way has not only enriched their lives but also provided invaluable insights to his followers, making family travel seem more accessible and rewarding.

By following @travelbabbo, families gain a trusted resource filled with inspiration, practical advice, and beautiful storytelling that challenges the conventional boundaries of family travel. Whether you're planning your first family trip or looking to expand your travel horizons, Eric Stoen’s adventures provide a wealth of ideas to explore the world with your loved ones.

 

4. Murad and Nataly Osmann (@followmeto) 

Famous for their iconic “Follow Me To” photo series, this duo takes romance and adventure to a new level. Their breathtaking photographs in front of world wonders, including luxurious hotels and untouched natural reserves, have captivated millions.

Who are Murad and Nataly Osmann?

Murad Osmann, a Russian photographer, and Nataly Osmann, his partner and muse, began their journey in 2011 during a trip to Barcelona. What started as an impromptu photo taken by Murad of Nataly leading him by the hand has evolved into a global project that has taken them from the streets of India to the sands of Jordan, creating a visually stunning narrative that combines fashion, romance, and travel.

Journey to Becoming @followmeto

The journey of @followmeto began with a single photograph and quickly grew into a social media sensation. The Osmanns' unique concept of capturing their travels through this distinctive perspective resonated with people worldwide, turning their Instagram account into a source of inspiration for millions. Their work has since been featured in galleries and publications globally, and they have collaborated with major brands, tourism boards, and fashion labels, further expanding their reach and influence in the travel and photography world.

What Makes Murad and Nataly Osmann Stand Out?

Iconic Photography Style: The @followmeto series is instantly recognizable for its consistent style – Nataly leading Murad by the hand, her back to the camera, guiding viewers into a world of wonder. This visual storytelling method has become their trademark, setting them apart in the crowded space of travel influencers.

Cultural Representation: Through their travels, Murad and Nataly showcase the beauty and diversity of cultures around the world. Their photos often feature Nataly in traditional attire, paying homage to the local culture and highlighting the uniqueness of each destination.

High-Quality Production: The Osmanns' photographs are distinguished by their exceptional quality and artistic composition. Murad's professional background in photography ensures that each image is not only a travel snapshot but a piece of art, meticulously crafted and edited to perfection.

Love and Partnership: At the core of @followmeto is the genuine partnership and love between Murad and Nataly. Their journey is a testament to their shared passion for travel and creativity, making their account not just about the places they visit but also about their journey as a couple.

Inspirational Content: Beyond the stunning visuals, @followmeto inspires followers to explore the world, seek adventure, and celebrate love. Their account is a reminder of the beauty that exists around us and the unique stories that each destination holds.

Final Thoughts

Murad and Nataly Osmann's @followmeto is more than just an Instagram account; it's a global phenomenon that has redefined travel photography. Through their unique lens, they invite their followers to embark on a journey of discovery, love, and adventure. Their work transcends traditional travel content, offering a blend of artistic expression, cultural appreciation, and personal storytelling that continues to captivate and inspire a global audience.

Following @followmeto means joining Murad and Nataly on their extraordinary travels, experiencing the world's wonders through their eyes, and perhaps finding inspiration to embark on your own adventures, hand in hand with someone you love.

 

5. Kiersten Rich (@theblondeabroad) 

Kiersten's feed is a colorful array of solo female travel experiences, featuring everything from beachfront resorts to cozy safari lodges. Her empowering messages and detailed travel guides encourage women to explore the world boldly and stylishly.

Journey to Becoming @theblondeabroad

Kiersten's journey into the world of travel influencing began with a leap of faith to leave her traditional career path and pursue her passion for travel. This decision led her to explore over 70 countries and develop a unique voice in the travel community. Her approachable style, combined with stunning visuals and genuine travel insights, has resonated with a wide audience, making her a leading figure in solo female travel.

What Makes Kiersten Rich Stand Out?

Solo Female Travel Advocacy: Kiersten is a champion of solo female travel, encouraging women to embrace the freedom and empowerment that comes with exploring the world on their own. Her platform offers tips on safety, packing, and making the most out of solo trips.

Sustainable Travel: She is also a proponent of sustainable and responsible travel, sharing ways to minimize one's environmental footprint while traveling and promoting ethical tourism practices.

Diverse Travel Content: Kiersten’s content covers a wide range of travel experiences, from luxury stays and spa retreats to backpacking and adventure travel. Her ability to navigate different travel styles makes her content relatable to a broad audience.

Fashion and Lifestyle: Beyond travel, Kiersten integrates fashion and lifestyle content into her platform, offering travel outfit inspiration and beauty tips for the road. Her stylish approach adds an extra layer of appeal to her travel content.

Engaging and Educational Content: Through detailed travel guides, informative blog posts, and engaging social media content, Kiersten educates her audience on various cultures, destinations, and travel tips. Her content is both informative and inspirational, providing value to seasoned travelers and novices alike.

Final Thoughts

Kiersten Rich’s @theblondeabroad stands out in the crowded space of travel influencing by combining stunning visuals with meaningful content that empowers and educates her audience. Her commitment to showing the beauty and feasibility of solo female travel, coupled with her passion for sustainable and responsible tourism, makes her a source of inspiration for travelers worldwide.

Following @theblondeabroad not only offers a window into Kiersten’s captivating travel experiences but also provides a wealth of resources for anyone looking to explore the world with mindfulness and style. Whether you're planning your next adventure or dreaming of distant lands, Kiersten Rich’s journey is a testament to the transformative power of travel.

 

6. Paul Nicklen (@paulnicklen) 

A wildlife photographer with a deep passion for conservation, Paul's feed is a mesmerizing collection of nature's wonders, including intimate encounters at safari lodges. His work raises awareness about the importance of preserving the natural habitats we love to explore.

Who is Paul Nicklen?

Paul Nicklen is a Canadian photographer, filmmaker, and marine biologist with a career spanning over two decades. Growing up in one of Canada's northernmost communities, he developed a deep love for the Arctic and its inhabitants, which later became the focus of his photographic and conservation work. As a former photographer for National Geographic, Nicklen has received numerous awards for his contributions to photography and conservation, including the World Press Photo Award for Photojournalism and the prestigious Wildlife Photographer of the Year award.

Journey to Becoming @paulnicklen

Paul's journey is one driven by passion for the environment and a commitment to conservation. His background as a biologist gives him a unique perspective on wildlife photography, allowing him to capture the intimate behaviors and characteristics of his subjects. This scientific knowledge, combined with his storytelling ability, has enabled him to produce impactful work that not only delights visually but also educates and mobilizes his audience toward conservation efforts.

What Makes Paul Nicklen Stand Out?

Stunning Wildlife Photography: Paul's photography is characterized by its breathtaking beauty, capturing moments that few have the chance to see in person. His work brings viewers face-to-face with the inhabitants of the polar regions, underwater worlds, and other remote environments, highlighting the majesty and vulnerability of these creatures.

Conservation Focus: Every photo Paul shares is imbued with a message of conservation. He uses his platform to inform his followers about the impacts of climate change, shrinking ice habitats, and threats to marine life, urging collective action to address these challenges.

Educational Content: Alongside his visuals, Paul provides detailed captions that educate his audience about the subjects of his photographs. This information ranges from fascinating animal behaviors to the critical environmental issues threatening their survival.

Advocacy and Activism: Through his work with SeaLegacy and other conservation initiatives, Paul actively participates in efforts to protect the environments he photographs. His commitment to conservation is not just behind the camera but also in leading campaigns and projects that make tangible impacts.

Collaborations and Projects: Paul's influence extends beyond Instagram through collaborations with major publications, documentary projects, and public speaking engagements. His work has been featured in books, exhibitions, and films, further amplifying his message.

Final Thoughts

Paul Nicklen’s @paulnicklen Instagram account is a mesmerizing and poignant reminder of the beauty of the natural world and the urgent need to protect it. His combination of world-class photography, deep knowledge of marine biology, and unwavering commitment to conservation makes his platform an invaluable resource for anyone interested in environmental protection and wildlife conservation.

Following Paul Nicklen means being part of a community that not only appreciates the art of photography but is also aware of and active in the movement to preserve our planet for future generations. His work is a call to action, inspiring us to consider our role in the environmental ecosystem and to take steps toward making a positive impact.

 

7. Lauren Bullen (@gypsea_lust) 

Lauren's impeccable style and eye for design shine through in her luxury travel content. Her visits to exclusive hotels and safari lodges are beautifully documented, offering her followers a glimpse into the world's most picturesque destinations.

Who is Lauren Bullen?

Originally hailing from Australia, Lauren Bullen embarked on her journey as a dental assistant before turning her love for travel, photography, and fashion into a full-time career. Her Instagram account, @gypsea_lust, showcases not just her travels but her lifestyle, offering glimpses into exotic cultures, luxury and eco-friendly accommodations, and her personal style, which blends seamlessly with the destinations she explores.

Journey to Becoming @gypsea_lust

Lauren's transformation into @gypsea_lust began with her desire to share her adventures and the stunning visuals she captured with the world. What started as a hobby quickly catapulted her into the spotlight, thanks in part to her distinctive photography style and the authentic connection she shares with her audience. Her relationship with Jack Morris, another powerhouse in the travel influencing world, has also been a central aspect of her narrative, with the duo traveling together and crafting a shared vision of wanderlust that has inspired millions.

What Makes Lauren Bullen Stand Out?

Visual Storytelling: Lauren's ability to tell stories through her photographs is unparalleled. Each post is not just a picture but a window into a moment in time, capturing the beauty, mood, and atmosphere of her destinations.

Authentic Engagement: Despite her large following, Lauren has maintained a genuine connection with her audience. She shares not only the highlights of her travels but also the realities of life on the road, including the challenges she faces. This honesty has endeared her to followers, creating a loyal and engaged community.

Eco-Conscious Travel: In recent years, Lauren has placed a greater emphasis on sustainable travel, highlighting eco-friendly accommodations and practices. Her platform has become a space for advocating environmental responsibility, showcasing how travel can be both luxurious and mindful of its impact on the planet.

Fashion and Lifestyle Integration: Lauren's impeccable fashion sense is a key component of her content. Her ability to integrate local fashion into her travel wardrobe not only serves as style inspiration but also pays respect to the cultures she visits.

Educational Content: Beyond the beautiful images, Lauren provides her followers with valuable travel tips, destination guides, and insights into local customs and cuisines. Her content is a resource for those planning their next adventure, looking for hidden gems, or simply dreaming of far-off places.

Final Thoughts

Lauren Bullen's @gypsea_lust is more than just a travel account; it's a source of inspiration, a guide to living a more adventurous, stylish, and conscious life. Her journey reflects a deep passion for exploration, storytelling, and a commitment to sustainability, resonating with a wide audience that seeks to find beauty and purpose in their travels.

Following Lauren means being part of a journey that transcends the ordinary, offering a blend of breathtaking visuals, heartfelt narratives, and practical advice that encourages others to explore the world with curiosity, respect, and a sense of responsibility. Whether you're an avid traveler or someone who dreams of distant lands, @gypsea_lust invites you to be part of a global community that cherishes the beauty of our planet and the endless adventures it holds.

 

8. Chris Burkard (@chrisburkard)

Chris is a master of capturing the wild and rugged beauty of remote landscapes. His adventures often feature unique lodgings, from ice hotels to treehouses, appealing to those who seek out the extraordinary.

Who is Chris Burkard?

Chris Burkard is based in California and has carved a niche for himself in the world of outdoor and adventure photography. His journey began with a passion for surfing, which quickly expanded to encompass a broader interest in capturing landscapes, outdoor sports, and remote destinations around the globe. His distinctive approach to photography — often featuring humans dwarfed by vast, majestic landscapes — emphasizes the awe-inspiring power and beauty of nature.

Journey to Becoming @chrisburkard

Chris's path to becoming a celebrated photographer was driven by his early fascination with the great outdoors and the thrill of adventure. Over the years, he has honed his craft, transitioning from capturing the surf culture of California to undertaking expeditions to some of the most remote corners of the world. His dedication to his art and his ability to convey profound messages about environmental conservation and human endurance through his photographs have earned him a massive following and respect within the photography and outdoor communities.

What Makes Chris Burkard Stand Out?

Exceptional Photographic Talent: Chris's ability to capture moments that convey the grandeur and majesty of the natural world is unmatched. His photographs are not just visually stunning; they also evoke a deep sense of wonder and contemplation about our place in the universe.

Commitment to Conservation: A consistent theme in Chris's work is the importance of preserving the natural landscapes he photographs. Through his images and storytelling, he advocates for environmental conservation and encourages his audience to take action to protect the planet.

Adventure and Exploration: Chris's adventurous spirit is at the heart of his work. He frequently embarks on expeditions to remote and often inhospitable environments to capture images that few others can. His dedication to exploring and documenting the world's untouched landscapes inspires others to seek adventure and connect with nature.

Educational Outreach: Beyond his photographic achievements, Chris is committed to education and sharing his knowledge with others. He conducts workshops, gives talks, and publishes books that delve into his techniques, experiences, and the stories behind his expeditions, making the world of adventure photography accessible to enthusiasts and aspiring photographers alike.

Authenticity and Connection: Despite his success, Chris remains grounded and connected to his community. He shares not only the highlights of his adventures but also the challenges and realities of his work, fostering a genuine connection with his audience.

Final Thoughts

Chris Burkard's @chrisburkard is more than an Instagram account; it's a portal to some of the most awe-inspiring landscapes on Earth and a testament to the human spirit's capacity for exploration and endurance. His work serves as a reminder of the beauty that surrounds us and the importance of protecting it for future generations.

Following Chris Burkard means joining a journey that transcends the visual to touch on the philosophical, urging us to contemplate our relationship with nature and how we choose to live within it. Whether you're an outdoor enthusiast, a photography aficionado, or simply someone in search of inspiration, Chris's work offers a window into the sublime, the remote, and the utterly beautiful aspects of our world.

 

9. Jack Morris (@doyoutravel) 

Jack's journey from a backpacker to a luxury traveler is truly inspiring. His feed is a testament to the transformative power of travel, with stunning visuals from luxury hotels to safari adventures that speak to a wide audience of wanderlust seekers.

Who is Jack Morris?

Jack Morris embarked on his travel journey in 2012 with a one-way ticket to Bangkok and has since traversed the globe, capturing the essence of his destinations with stunning visuals. His Instagram account, @doyoutravel, showcases his knack for storytelling through photography, featuring exotic locales, unique cultures, and the luxurious yet adventurous lifestyle he leads. Jack's content is not just about the places he visits; it's about a lifestyle of freedom, adventure, and the pursuit of beauty in all corners of the world.

Journey to Becoming @doyoutravel

Jack's transformation into @doyoutravel started with his decision to leave his 9-5 life behind and explore the world. With no formal training in photography, Jack learned his craft through experience, driven by a passion for travel and a keen eye for aesthetics. His authentic approach to sharing his adventures resonated with a global audience, propelling him to social media fame. His relationship with Lauren Bullen, a fellow travel influencer, has also been central to his narrative, with the couple traveling together and creating content that defines #couplegoals for their followers.

What Makes Jack Morris Stand Out?

Authentic and Relatable Content: Despite the luxurious aspects of his travels, Jack's content remains authentic and relatable. He shares not only the highlights but also the realities of a nomadic lifestyle, including the challenges and rewards that come with it.

Stunning Visual Aesthetics: Jack has a distinctive photographic style that emphasizes the beauty and vibrancy of his destinations. His ability to capture the mood and essence of a place has made his content not just visually appealing but also emotionally resonant.

Lifestyle Inspiration: Jack’s journey is a source of inspiration for those dreaming of a life of travel and adventure. His success story encourages others to take risks and pursue their passions, showing that it's possible to build a fulfilling life around what one loves.

Travel and Photography Tips: Beyond showcasing his travels, Jack often shares tips on photography, content creation, and the business of influencing. His insights are invaluable for aspiring photographers and travelers looking to follow in his footsteps.

Sustainable and Mindful Travel: Over time, Jack has become more vocal about the importance of sustainable and mindful travel. He advocates for respecting local cultures, minimizing environmental impact, and making conscious travel choices.

Final Thoughts

Jack Morris’s @doyoutravel is more than just an Instagram account; it's a narrative of transformation, discovery, and beauty. Through his lens, Jack invites his followers to explore the world, seek new experiences, and embrace the unknown. His journey underscores the idea that with passion, determination, and a willingness to step outside one’s comfort zone, it's possible to create a life that's both adventurous and meaningful.

Following @doyoutravel offers not just travel inspiration but a blueprint for living life on one's own terms, making Jack Morris a true influencer in every sense of the word. Whether you're looking for your next travel destination, photography tips, or simply a dose of daily wanderlust, Jack's account is a window into a world of endless possibilities.

 

10. Raya Was Here (@rayawashere) 

Raya's content is all about sustainability and meaningful travel. Her visits to eco-friendly lodges and sustainable hotels offer a refreshing take on how we can travel responsibly without sacrificing comfort or style.

Who is Raya Encheva?

Bulgarian-born and globally raised, Raya Encheva embarked on her digital nomad journey after leaving a traditional career path to pursue her passions for travel, storytelling, and filmmaking. Her platform, @rayawashere, is a testament to her belief in the transformative power of travel, not just as a way to see the world, but as a means to connect with others, learn about diverse cultures, and contribute positively to the communities she visits.

Journey to Becoming @rayawashere

Raya's transition to becoming @rayawashere began with her desire to share her travel experiences and insights into personal growth with a wider audience. Her authentic storytelling, combined with a commitment to living sustainably and making ethical travel choices, quickly resonated with followers around the globe. Alongside her partner, Louis Cole (FunForLouis), Raya has embarked on numerous adventures that emphasize the importance of connection, community, and conservation.

What Makes Raya Was Here Stand Out?

Sustainable and Ethical Travel: Raya is a strong advocate for traveling in a way that respects the environment and benefits local communities. Her content often highlights eco-friendly accommodations, sustainable travel tips, and ways to engage in responsible tourism.

Personal Growth and Wellness: Beyond her travel content, Raya shares her journey of self-discovery and personal development. Her focus on wellness, mindfulness, and self-care offers followers insights into balancing a nomadic lifestyle with mental and physical well-being.

Authentic Engagement: Raya's genuine interaction with her community sets her apart. She shares her challenges and triumphs transparently, creating a space for honest conversations about travel, life, and the pursuit of happiness.

Creative Storytelling: With a background in filmmaking, Raya brings a creative and cinematic quality to her content. Her videos and posts are not only visually captivating but also narratively rich, offering a deeper look into the places she visits and the stories she encounters.

Advocacy and Activism: Raya uses her platform to advocate for social and environmental causes. She is vocal about issues such as climate change, wildlife conservation, and social justice, encouraging her followers to become more aware and active in these areas.

Final Thoughts

Raya Was Here (@rayawashere) offers more than just travel inspiration; it's a guide to living intentionally, exploring mindfully, and making a positive impact on the world. Raya's approach to travel and lifestyle encourages her followers to seek out experiences that enrich the soul, foster personal growth, and contribute to a better world.

Following @rayawashere is an invitation to join a journey of exploration, both outward into the world and inward into oneself. Through her content, Raya inspires others to pursue their passions, embrace sustainability, and discover the beauty and diversity of our planet in a responsible and meaningful way. Whether you're looking for tips on ethical travel, insights into personal development, or just a daily dose of inspiration, Raya's account is a treasure trove of wisdom and wonder.

 

 

Each of these influencers brings a unique perspective to the travel and hospitality industry, sharing stories that inspire, inform, and ignite our wanderlust. By following them, you not only get a front-row seat to some of the world's most incredible destinations but also gain insights into making your travel experiences more memorable and sustainable.

As the digital landscape continues to evolve, these social media stars remain at the forefront of travel trends, constantly introducing us to new and exciting ways to explore the globe. So, whether you're planning your next vacation or just dreaming of far-off places, adding these influencers to your follow list is a step toward making your travel dreams a reality.

What do you think? Ready to refresh your feed with these inspiring travelers?

 

How Collaborating with Influencers can Boost Your Resort, Hotel or Safari Lodge Sales

Tapping into the power of influencer marketing for resorts, hotels and safari lodges, huh? Well, let me tell you, it's like finding a secret pathway to the hearts (and wallets) of potential guests. When you get it right, collaborating with influencers can be a game-changer for your sales and brand visibility. Let's dive into why it's such a smart move and how it can rev up those booking rates.

1. Showcase Authentic Experiences

First off, influencers are pros at crafting stories that resonate. When they share their genuine experiences at your hotel or safari lodge, it's not just another ad; it's a personal testimonial. Their followers are there for the real deal, and a heartfelt recommendation from a trusted influencer is like gold dust. It's about showing, not telling, and influencers do this brilliantly through their content.

2. Reach Your Ideal Audience

The beauty of influencers? They've already done the hard yards in gathering a community of engaged followers. By partnering with influencers whose followers match your target demographic, you're effectively putting your property directly in front of the eyes that matter most. It's like having a laser-focused marketing beam rather than a scattergun approach.

3. Boost Your Brand's Social Proof

In the digital age, social proof is everything. Seeing an influencer choose to stay at your property serves as a powerful endorsement. It's the modern-day word-of-mouth. Potential guests think, "If it's good enough for [insert influencer name], it's good enough for me." This kind of social proof can significantly sway booking decisions.

4. Enhance Content Strategy

Creating engaging content can be a tall order, especially with the constant need for fresh and captivating material. Enter influencers, with their knack for producing high-quality, shareable content. By leveraging the content they create during their stay, you can jazz up your own marketing materials, social media channels, and website, giving your brand a visual and narrative boost.

5. Increase Direct Bookings

Discount codes and special offers shared by influencers can track the direct impact of your collaboration. These incentives not only encourage immediate bookings but also make it easy to measure the return on investment. Plus, they add an exclusive feel to the offer, making followers more likely to book directly and promptly.

6. Expand Market Reach and Awareness

Influencers can catapult your property into the spotlight, increasing awareness far beyond your existing audience. This is particularly valuable for new or lesser-known properties. A well-chosen influencer collaboration can introduce your hotel or lodge to potential guests who might never have found you otherwise.

7. Strengthen Trust and Credibility

When influencers share their honest opinions and experiences, it can significantly enhance your brand's credibility. This trust-building is crucial in the competitive travel industry. A positive review or detailed story about a stay can reassure potential guests that they're making the right choice.

8. Cost-Effective Marketing

Compared to traditional advertising channels, influencer marketing can be remarkably cost-effective. The return on investment, considering the reach and engagement levels of influencer collaborations, often outperforms traditional marketing spends. Plus, the authentic content and personal endorsements are things money can't buy.

Wrapping It Up

In a nutshell, collaborating with influencers is like having a bunch of charismatic, persuasive friends rave about your place to everyone they know. It's personal, it's powerful, and it has the potential to significantly boost your sales and brand visibility. Whether it's through stunning visuals, heartfelt stories, or exclusive offers, influencers can connect with their audience in ways traditional marketing can't. So, if you're looking to increase your resort, hotel or safari lodge sales, diving into the influencer marketing pool might just be the splash you need to make.

Are you already collaborating with influencers? Please leave a comment.