60+ Years Combined Hospitality Experience        Call/ WhatsApp: +27 82 765 9238      Email: training@hospitalitycourses.co.za

Bed & Breakfast / Guest House

Sales & Marketing Masterclass

An 8 bedroom guesthouse, charging R600 per night per room, makes a monthly revenue of R80 640 on a 60% occupancy! This masterclass is designed to help you increase your occupancy substantially. 

Book your seat NOW for R750 only! 


Your worst nightmare as an accommodation establishment owner/ manager is walking down the hallway of your establishment and realizing that rooms are empty! Worse when your competitor is full! We will give you practical strategies to maximize occupancy and revenue. You are running an accommodation business and that means one thing: you need bums on those beds!


We have packaged the secrets to help you achieve a high occupancy in your business. Let us unpack them for you in this ZOOM masterclass, designed to help you succeed. 


Specific Outcomes

After attending this masterclass, you will be able to:

  • Formulate a marketing plan that will work for your business
  • Package your business offering to maximize occupancy, even in the off-season periods
  • Leverage FREE online platforms to increase occupancy
  • Develop sales strategies and promotions to increase occupancy
  • Leverage travel sites and OTAs
  • Maximizing direct bookings
  • Convert telephone call inquiries to bookings
  • Use technology to drive sales
  • Using tools to cultivate repeat business
  • Choose a booking engine that works for your business


Target Groups

This masterclass is suitable for:

  • Bed & Breakfast owners and managers
  • Guesthouse owners and managers
  • Lodge owners and managers
  • Front office personnel (reservations & receptionists)


Do you feel that your business is not performing to its optimum level? Are you looking to increase occupancy and perform better than your competitor? Then this masterclass is for you. Whether you are running a B&B, Guest House, Boutique Hotel, or Lodge, these strategies have worked for many accommodation businesses and should work for you too!


What is covered?

Sales & Marketing is the most important aspect of the business. Without proper sales & marketing strategies, you will struggle to meet your monthly obligations. This masterclass will help you increase occupancy substantially. You will learn the following:

  • Marketing plan in the hospitality industry
  • The 7 Ps (product, price, promotion, place, packaging, positioning, people)
  • The 4 Cs (consumer, cost, communication, convenience)
  • Identifying potential sources of guests and analyzing your competitors
  • Designing a mission and objectives for your establishment
  • Formulating a unique service concept for your establishment
  • Essential sales strategies to increase occupancy and revenue
  • Selecting a booking system for your website
  • Rates - Rack Rates, Corporate Rates, STO Rates
  • Working with Online Travel Agencies (OTAs) to optimize bookings
  • How to leverage social media networks (FREE online marketing)
  • Understanding algorithms
  • Turning your bookers into ambassadors
  • How to leverage social media influencers
  • Travel agencies, telephone sales calls, site inspections
  • Handling telephone sales calls

  • Advertising, Promotions, and using social media marketing strategies
  • Branding and Marketing Collateral - Brochures, etc


What is the duration?

This masterclass takes place in ZOOM and lasts 2 hours. We are strict with the starting times, so we request you to set up everything 15 minutes before starting time. 



The masterclass costs R250 per person. 


What are the benefits?

  • You will learn all the important, tried and tested techniques to increase occupancy
  • After the ZOOM masterclass, we will email you the presentation
  • We won't leave you. Whenever you need one-on-one consultation, we will be there for you.