Turnaround Strategy for Hospitality Businesses

Our Diverse Team of Tourism & Hospitality Professionals Bring 60+ Combined Years of Experience in the Tourism & Hospitality Field.

 

Helping Underperforming Hospitality Businesses Turnaound

 

Is your hotel, resort, lodge, restaurant or guest house underperforming and in distress or you are simply looking to take your hospitality business to the next level? Do you need to groom your processes and financials to improve efficiency? Our team of hospitality professionals can devise a definitive turnaround strategy for small to medium hospitality businesses that can deliver service excellence and noticeable financial results. 

 

Our team of experienced hospitality professionals are ready to step in and help you turn around your business in the most efficient way. 

 

Why do hospitality businesses need a result-oriented turnaround strategy?

 

The competition in the hospitality field is becoming more and fiercer. Being renowned for your ability for consistently excellent service while managing your overheads is key to your ongoing success. Not only formal hospitality businesses compete with each other, but also the emerging vacation rentals like Airbnb.

 

Current performance trends and industry reports indicate that a large proportion of hospitality businesses are underperforming due to the lack of an effective marketing & sales strategy, poor management, inefficient structure, lack of proper service concept offerings, and out-of-margin costs overheads.

 

Amidst cut-throat competition in the hospitality industry, hospitality businesses are constantly under pressure to provide high levels of service, maintain optimum occupancy rates and cost margins. It is at this stage that most hospitality businesses fail devastatingly.

 

On the verge of distress, only we understand how important it is for your hospitality business to turn around and gain a strong foothold in the industry.

 

Sam Hospitality Consulting & Training has a proven track record in providing bespoke solutions and outstanding outcomes based on definitive business recovery and turnaround strategy for hospitality businesses. Over the years, we have successfully helped a large number of hospitality businesses to recover from the edge and gain complete control of their businesses.

 

How can we Help with Strategic Turnaround?

 

Let us help you realize your brand’s potential, increase profitability, and maximize your strengths. Leveraging our hospitality tourism & business turnaround management DNA and a strategic approach, we focus on repositioning your business, mitigating losses, and increasing your ROI amongst the competitive landscape. Our hospitality business turnaround specialists leverage the unique selling proposition (USP) of your hospitality business to improve financial performance and operational efficiency at all levels.

 

Our dedicated turnaround strategy for hospitality businesses is based on a comprehensive SWOT analysis. This includes analyzing areas like:

• Profit-making and cost-reduction strategies
• Market competition and positioning
• Front Office operations
• Food & Beverage operations
• Housekeeping operations
• Strengths and weaknesses of operational management
• Financial controls, cash management, and viability
• Technology used throughout the hospitality business
• CRM practices, guest feedback, and reviews
• Distribution channels used to sell the hospitality business
• Sales & marketing strategies
• Human resource policies & procedures

 

Based on our analysis, we take a holistic approach to tourism & hospitality business recovery and turnaround management. Our expertise in devising a turnaround strategy for hospitality businesses includes:

• Structure planning and business recovery
• Financial turnaround
• Operational productivity improvement
• Front office department
• Food & beverage department
• Rooms division department
• Revenue and yield management
• Devising an optimum marketing & sales strategy
• Change management
• Dynamic distribution
• Service redesign
• Product and profit improvement planning
• Benchmarking
• Staff training & development plans

 

Turning around an underperforming hospitality business is challenging, but also entirely possible. Our team of turnaround specialists analyzes the business from all perspectives during this transition phase and helps take corrective measures if any shortfalls are discovered, thereby paving the way for a prosperous beginning.

 

What Makes us Different?

 

• At Sam Hospitality, our Hospitality Turnaround Strategy services are specifically tailored to the needs of your hospitality business, where our goals are exactly aligned with the owner/ manager. This means we have a common target in terms of standards, revenue, and most importantly, in terms of costs. 

 

• We have a team of experts in their fields. Whether it is in hotel marketing, front office, food & beverage, kitchen and controls, we bring experienced professionals that have been in the game for long enough to understand what will work and what will not work for your business. 

 

• We do not impose any fixed cage, inflexible brand standards, inappropriate operation procedures, or costly investment requirements.

 

• We work shoulder to shoulder with management to maximize the value of the Investment or asset by applying, flexible tailored services, flexible remuneration structures, adaptable working approaches, and adaptable operation standards.

 

• Our turnaround includes your whole team training and tailored standard operating procedures (SOPs). 

 

• We believe in having ownership over every project as if we had a direct personal stake in it. Our identification of our client's objectives helps us to do the walking for them but in their shoes, not ours.

 

• We position ourselves as strategic partners with our clients and always act in the interest of our clients, looking for ways to go the extra mile to bring more benefits to them than were contracted for. 

 

What Does our Hospitality Turnaround Strategy Involve?

 

Our hospitality turnaround strategy is a 7 step process:

1. Initial site visit (Mystery Guest)
2. Functionality and Facilities Review
3. Branding & Service Concept 
4. Hospitality Operation Forms & Tailored Amenities
5. Organizational Chart, Staff Training, and Positioning
6. Tailored Standard Operating Procedures (SOPs)
7. Operation Supervision

 

Initial Site Visit (Mystery Guest Programme)

 

First, we send out our expert for an agreed duration (under the mystery guest program), to get the first-hand experience from a guest’s perspective. This helps us identify loopholes that may be hindering your business's success.

After the ‘mystery guest visit’, we then give you a comprehensive report highlighting all areas of concern.

 

Functionality and Facilities Review

The “Health Check” Stage

 

We will review and comment on the following aspects from the operation standpoint related to the current design and construction:

• Operation functionality
• Room interior functionality
• Front office functionality
• BOH functionality
• Outsourced services
• F&B functionality
• Documents Provided
• Inspection report with full indication of weakness
• Suggestions to remedy detected blind spots
• Hotel, Resort, Game Lodge or Restaurant Pre-opening Services

 

Branding and Service Concept

 

• Positioning and branding identity (operation standpoint)
• Guest service and experience
• Competitor offering analysis
• Pricings
• Room category offering and up sale options
• Extra services (car transportation, butlers, etc)

 

Documents Provided

• Product guidelines
• Brand standards manual
• Proposed extra services list
• Pricing options

 

Operation Forms & Tailored Amenities List

• Operations Forms
• Room inventory list
• Room directory
• In-room amenities
• General amenities
• Reservation forms
• Guest feedback forms
• Branded forms (e.g. laundry cards or check out forms)
• Non branded forms (e.g. purchase order)

 

Organization chart and Staff Positioning

• The Organization Chart and Staff Positioning Service
• Suggestions on the ideal organization chart and staff positioning
• Suggestions for seasonality and replacements
• List of job descriptions
• Multifunctional staff (tailored for the project)
• Staff interaction and reporting procedures
• Extra services and on-call staff, training programs
• Documents Provided
• Organization charts and reports
• Job descriptions
• Training plans

 

Tailored Standard Operating Procedures

Based on the management's goals and financial targets we will tailor the following SOP:

• Departmental SOPs
• Front Office
• Food & Beverage
• Housekeeping
• Back of House
• Sales and Marketing
• Security

 

Operation Supervision

Periodic supervision on the implementation of the operational upgrade based on the Owner’s instructions.

A monthly review and monthly inspection of the property over 6 months is suggested.

 

How Long Does It Take?

Our turnaround strategy varies from one establishment to the other, depending on size, style, and other factors. It can be as short as 3 months and as long as 12-24 months or even more for some establishments. Contact us now to discuss your requirements by filling in the form below.

 

 

We would love to hear from you.